Senior Living Centers provide real-time communications to keep residents safe and their families informed

Senior Living facilities build relationships with residents and staff utilizing digital communication and a centralized staff platform developed by Domain 6

This company is a national organization of Independent, Assisted Living and Memory Care communities across the United States with a culture of delivering superior service and financial returns. The management team has more than 50 years of experience in the senior living industry, spanning the entire continuum of care. The believe in scalable, state-of-the art systems that provide real-time data and key performance indicators.  Digital transformation is something that could not wait. When lives are at risk, senior living centers must respond quickly. The Industry Accelerator from Domain 6 gave them the ability to not only respond but enhance the communication and support across their whole network.

Company Highlights

  • 110 communities
  • Full-service Management company for multiple owners of Senior Living facilities
  • Over 500 licensed Dynamic users


Organization Size

Large (1,000-9,999 employees)

Why they chose Domain 6

  • Real estate experience
  • Specific real estate solution with Microsoft Dynamics
  • Solution was able to on-board new facilities in a few days
  • References in the senior living space
  • Blended onshore/offshore for 24-hour support
Vertical shot of helpful nurse taking care of senior woman in nursing home

The Business Challenge

Members of the 2017 start-up had previously used the Microsoft Dynamics CRM platform.
The leaders wanted the Dynamics functionality to model their industry requirements, manage data and use the security of Microsoft Azure to drive workplace innovation.

The team wanted the flexibility to support changes in their business process and enter information once for multiple systems. This impacted the decision to add Microsoft Dynamics Finance and Operations and Dynamics CRM to their Business and IT solution.

Domain 6 showed their commitment to success with their senior living community knowledge and Microsoft Dynamic Accelerators. Project goals included working with technology that could be configured quickly. The Microsoft stack of products enabled them to build a hub and spoke model to run sophisticated back-office systems that enabled the entire organization to work with the same data set.

One of their main objectives was to get up and running fast. Domain 6 knowledge of Microsoft Dynamics 365 enabled the client to execute Accounts Payable, Accounts Receivable and General Ledger within 12 weeks.  They also added property for leasing support and other back-office operational activities.


Home health care worker and an elderly couple

Domain 6 Inc: Real Estate Experience Makes the Difference

The Microsoft Dynamics 365 platform provides the power to run a central system while deciding next steps while also providing functionality to roll out the project in phases.

A Microsoft partnership combined with Domain 6 real estate experience enables clients to take an agile approach to adding new functionality. Working in collaboration with the client means Domain 6 was able to adapt to ever-changing requirements.

The complexity of Senior Living Real Estate models is not new to Domain 6. They had a lot of experience with addressing issues like:

  • Supporting Standard Independent Living
  • Care Services
  • Various rate types
  • Non-standard leases
  • Respite care leases that varied by State and short-term care rules
  • Integration of various lead sources online that needed to be captured and automated

After successfully implementing Finance and Operations, Microsoft Dynamics 365 Customer Engagement was the next product they tackled.

  1. The first step in putting together an agile team is to really focus on the minimum viable product (MVP) and remove the wish list so that the team can focus on what is critical. Having industry experience allowed the client to see what was necessary.
  2. Domain 6 then developed a hybrid team between themselves and the client, conducting workshops that allowed the client team to get into the system as quickly as possible.
  3. Domain 6 also leveraged its offshore developers so that they could use an around-the-clock development team to speed up customization.

The Results: Microsoft Dynamics 365 in Action

Domain 6 is now the go-to team for this Senior Living Company for technology support and functionality evolution. Adding Microsoft Dynamics 365 Customer Engagement means the database works across all departments and processes can be executed in the field. No rekeying information or adding on products that do not speak to each other. Data can now be updated at the source regardless of the entry point.

The key to the client’s business strategy was to get to market fast and seize the market opportunity. Microsoft and Domain 6 provided an implementation platform and agile team to ensure the basics and build out for continued growth.

Modern residential buildings. Low-energy houses

Best Practices Learned

Go Beyond a CRM or ERP -->

Instead of shopping for a CRM or an ERP system that claims it’s made for your industryconsider modern suite of business applications that can be stacked and developed over time. Once the foundation is solid, it opens more possibilities as the business evolves. 

Embrace the Cloud -->

Moving to the cloud reduces the high cost of upgrades and the and headaches of having to buy, manage, and deploy hardware and software. 

Work with Experts -->

The risk during software implementations is an integrators lack of experience in the sector. Choose not only Microsoft certified partners but people who understand the various nuances of real estate and have done it before. 

Domain 6 Inc. is a gold-certified Microsoft Partner whose sole purpose is to help leaders in the real estate industry and senior living market grow and enable their organizations with the right technology solutions. Our team of technology and industry experts help us excel at innovation and service excellence. Our Industry Accelerators help companies quickly build the foundation they need specific to the real estate and property management sector. Talk to an expert at

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