

Senior Functional Consultant at Domain 6 Inc.
Due to government-enforced lockdowns and health and safety restrictions, real estate agents have not been able to hold open houses the “old-fashioned” way. Homebuyers have also been hesitant to visit houses for sale, which is essential to getting people interested in their potential future homes. Fortunately, technology has helped to fill the void. People are used to searching for properties online. Real estate agents have taken the next step, employing digital marketing strategies and virtual home tours to show properties for sale.
Automation is also helping real estate brokerages to support their agents and grow their business.
Automating the brokerage’s internal processes and workflows will help agents and other employees to be more efficient, particularly when performing administrative and repetitive tasks. Real estate agents can:
Sales and marketing activities can take up a significant amount of time for agents. While these functions are important, this is valuable time that could be spent with buyers and sellers. Automation enables real estate agents to automate several sales and marketing functions, such as:
Automation can help real estate brokerages reduce the administrative work involved in sending and managing invoices and payments. Automating invoice submission, order tracking, reception of payments and other time-consuming processes helps by:
Engaging third parties to appraise homes and conduct field inspections is time-consuming. However, it is an essential step in the approval process for real estate purchases. Automation enables real estate brokerages to:
Employees make up a significant percentage of a real estate brokerage’s expenses. Automation enables the business to employ fewer deal processing clerks to handle paperwork, as well as hire more agents to increase deal volume. Agents can then be redeployed to regions with more sales opportunities, such as suburban and rural areas with lower deal sizes but higher deal volume. Automation will also help:
Domain 6 Inc. can help real estate brokerages identify efficiencies across the business and put together a solution framework that will allow you to transform while minimizing the impact on the running business.